Discover the benefits of partnering
with the Corporate Keys Group

Partnering with the Corporate Keys Group

The Corporate Keys Group is currently accepting expressions of interest for new opportunities throughout Australia and New Zealand for our three successful brands, The Hamptons Apartments, Manhattan Apartments and Corporate Keys Corporate Apartments.

We partner with established accommodation owners, developers of new builds and industry intermediaries with a range of operating models. Depending on each individual business case, not all operating models may be available.

Design Consultation

Corporate Keys can help owners build, convert or renovate existing and new properties. Our Development Manager provides input and advice on hotel design, schematic and construction plans.

We work with your urban planners, engineers and architects throughout the design and town planning process, including preparing detailed Management Plans to satisfy council requirements.

Throughout the construction phase, we also monitor the progress of ongoing development to ensure it aligns with agreed-upon plans and shares best practices across our portfolio of properties.

Choose your Brands

The Hamptons Apartments

Purpose built boutique apartments inspired by New York Hamptons style (coastal chic), located near the beach. For short or long stays, business or leisure.

Click images below to open our The Hamptons Apartments styling lookbook

Case Study:

Port Melbourne

A prominent local owner-builder and developer approached Corporate Keys about potentially pivoting his original plan of selling off his large-scale residential apartment development in Port Melbourne to a build-to-rent model.

As the property was already 70% completed, Corporate Keys was able to quickly engage with the developers' architectural and construction team to make the necessary adjustments to meet the requirements of The Hamptons-themed hotel brand.

The Corporate Keys Development team also liaised directly with the local council concerning any statutory changes they required.

Click here to read Press Release

Hamptons St Kilda

After the success of our partnership on our Port Melbourne building which opened in September 2017 along with feedback from clients asking us to expand our boutique brand to other bayside locations, we partnered up with the developer to launch a second location in the beachside suburb of St Kilda in 2019.

Click here to read Press Release

Manhattan Apartments

Purpose-built boutique apartments inspired by Upper East Side Manhattan apartments (urban chic), suited for developments located in urban areas. For short and long stays, business or leisure.

Click images below to open our Manhattan Apartments styling lookbook

Case Study:

Notting Hill

A successful developer and operator of a large portfolio of commercial business parks approached Corporate Keys about diversifying their portfolio into the residential build-to-rent space. The business park operator wanted to benefit from the returns of a short-stay accommodation business model but needed to partner with someone who had the in-house expertise to manage the day-to-day operations of this type of business.

Corporate Keys were selected as the preferred operator and were signed to an Exclusive Management Rights Model, allowing the business park operator to profit share in the revenue generated.

The Corporate Keys Development team worked with the developer's architects and construction team to modify a building purchased with a pre-existing Development Approval into a suitable furnished accommodation product.

Click here to read Press Release

Glen Iris

Based on the overwhelming success of the first project in Notting Hill, Corporate Keys worked with the developer to open a second location, this time in the affluent suburb of Glen Iris. Due to the financial results achieved in the first project, the developer again chose to take up the profit share option provided by our Exclusive Management Rights Model.

Corporate Keys

Our design consultants will work with you to develop a suitable design that will match your specific asset. Our Corporate Keys Corporate Apartments brand can be used to manage a group of apartments, an entire floor in an existing building or, most commonly, an entire building. The brand targets business executives, families and leisure guests.

Case Study:

A developer approached Corporate Keys with 8 apartments within a 12-apartment building. Located within the ex-Balaclava Post Office, we created The Post Office Apartments.

The Corporate Keys Development team selected furniture that suited the traditional 80's building style.

Visit ThePostOfficeApartments.com.au

Our Operating & Management Models

Typically 10 keys or more

Please note: if you are looking for a management service for individual apartments, please visit our Investment Property and Holiday Home Management Service.

Corporate Keys leases your multi-unit property on a long-term basis, operating the business entirely independently from the landlord. We pay you a monthly rental return irrespective of the performance of the accommodation business.

Leases should include all facilities required to operate the business, including guest rooms, reception, administration and general services areas, leisure facilities, and car parking.

Corporate Keys will be responsible for:

Utility usage charges within the building
Overseeing the maintenance and upkeep of the building on your behalf (no requirement for a body corporate)
Cleaning of communal areas

Your responsibilities:

You will be responsible for the building items, such as the fixed costs for:

Furnishings*
Building outgoings
Maintenance and repairs

*We can supply the furniture, or you can do this (Style to be agreed by both parties and is dependent on the brand to be applied). We have partners that prefer to buy the furniture due to the depreciation allowances and higher rent received by providing us with a turnkey furnished option. Corporate Keys manages the ordering and installation process unless otherwise agreed.

AGREEMENT TERM

A 10-year term, plus further options will be offered.

Typically 10 keys or more

Typical structures:

An entire building
A group of apartments spread out within a building, for example, where a developer has sold various apartments on a rental guarantee.
Entire floor(s) in an existing building

Our most popular model allows the owner to benefit directly from the higher returns of having their asset run as a serviced apartment or boutique apartment hotel without having to worry about the business's day-to-day operations.

You will pay Corporate Keys a monthly Management Fee, calculated as a percentage of Gross Revenue generated from the accommodation business. Our Management Fee percentage will increase based on reaching specific monthly revenue targets.

Corporate Keys will be expected to achieve a minimum pre-determined revenue amount each month. Corporate Keys will then receive an additional percentage fee for any revenue received over the minimum pre-determined revenue amount. In some instances, a fixed monthly fee will be charged per month.

Corporate Keys responsibilities:

Corporate Keys will be responsible for marketing and guest services, such as the Cost of Sales for:

Staffing
Advertising
Consumables

You will be responsible for the building items, such as the fixed costs for:

Rent (where you decide to sell apartments off individually)
Furnishings
Building outgoings including utilities and internet.
Maintenance and repairs

AGREEMENT TERM

A term will be negotiated to ensure the agreement has the appropriate time to produce the best results for both parties. A 10-year term, plus further performance-based options will be offered.

WHY CHOOSE CORPORATE KEYS AS MY ASSET MANAGER:

Under our management agreements, the owner chooses to work with a Corporate Keys brand to boost their hotel revenue, benefiting from our hospitality expertise, the appeal of our brands, loyalty program, sales & marketing initiatives, and the power of our distribution & reservations centre.

Minimum of 80 keys.

Corporate Keys manages your property and its operating/trading entity on your behalf. We will apply one of our established brands to the property and provide our operating expertise to manage your property over the long term and look to maximise profitability. You pay Corporate Keys fees for providing these services.

Staff and bank accounts are linked directly to the owner's trading company. The owner will work with Corporate Keys to provide the necessary working capital or finance the hotel's operation as required.

Room stock can be in 'one line' or under a strata title structure.

INDICATIVE CORPORATE KEYS GROUP FEES

Brand Fee (range): 2% to 4% of Gross Rooms Revenue
Incentive Management Fee (Range): 8% to 10% of Gross Operating Profit
Reservations & Group Services Fees: Subject to property size

AGREEMENT TERM

A term will be negotiated to ensure the agreement has the appropriate time to produce the best results for both parties. A 10-year term, plus further performance-based options will be offered.

WHY CHOOSE CORPORATE KEYS AS MY HOTEL OPERATOR:

Under our hotel management agreements, the owner chooses to work with a Corporate Keys brand to boost their hotel revenue, benefiting from our hospitality expertise, the appeal of our brands, loyalty program, sales & marketing initiatives, and the power of our distribution & reservations centre. In addition, owners entrust Corporate Keys with the management of their hotels to optimise their costs and operations and maximize their profitability.