Enhancing Corporate Accommodation Marketing With Stunning Visual Content

Did you know business travel spending is expected to hit a whopping $1.8 trillion by 2027?  Studies show that people remember 65% of visual content after three days, compared to just 10% of what they hear. With the rise of global travel and hybrid work, companies are hunting for accommodation that ticks all the boxes: comfort, convenience, and a little wow factor.

In this article, we'll dive into why high-quality visuals are the secret weapon for corporate housing providers looking to up their marketing game. How do you stand out in a sea of options? 

The Role of Visuals in Engagement

Social media platforms like Instagram, Pinterest, and even LinkedIn are built on the power of eye-catching imagery. According to some studies, posts with photos or videos get significantly higher engagement—up to 94% more views.

Let's not forget booking conversions. Research shows properties with high-quality photos have up to 40% higher booking rates than those with mediocre visuals. It's simple: the better your visuals, the more likely someone clicks "Book Now."

Key Visual Content Strategies for Corporate Accommodation Providers

Now that we know visuals are essential, let's explore how you can use them to your advantage. Here are some tried-and-true strategies to make your corporate accommodation marketing pop.

Professional Photography

There's no getting around it—great photos are non-negotiable. Think of them as your property's first impression. Invest in a professional photographer to capture:

• Spaciousness: Highlight roomy layouts that feel open and welcoming.
• Modern amenities: Show off high-end appliances, chic interiors, and tech-friendly features.
• Location views: Let potential guests, whether city skylines or serene landscapes, picture themselves there.
• Work-friendly setups: A sleek desk with good lighting can seal the deal for business travellers.

Virtual Tours and 360° Videos

These are a game-changer for remote decision-makers who can't visit in person. Virtual tours let them explore your property from every angle, giving them confidence in what they're booking. Tools like Matterport or Kuula make creating immersive experiences easier than ever.

User-Generated Content (UGC)

Your guests can be your best marketers. Encourage them to share their experiences on social media and tag your property. Testimonials, candid photos, or even short videos can bring authenticity to your marketing. Business clients especially love seeing real-life examples of how others enjoyed their stay.

Visual Storytelling

Take it a step further with stories. Case studies or before-and-after visuals (think property upgrades) show your commitment to quality. Highlight how your accommodations make corporate life easier, whether a quiet space for focus or a comfy lounge area for unwinding after work. Stories make your property relatable and memorable.

For more inspiration on using engaging video content in your marketing, visit Corporate Keys TV, a platform showcasing creative video solutions tailored to corporate housing providers.

Incorporating Branding in Visuals

Finally, don't forget branding. Consistent visuals with your logo, colors, and overall vibe build trust and make your property more recognizable. Keep your branding subtle but noticeable, whether a social media post or a virtual tour. A cohesive visual identity across platforms makes your marketing look polished and professional.

With these strategies, you'll not only catch the eye of corporate decision-makers but also stay top of mind when it's time for them to book. It's all about showing, not just telling, why your property is the perfect fit.

Optimizing Visual Content for Digital Platforms

When using visuals online, it's not just about looking good—it's about being smart. Let's break down how to optimize your stunning visual content for maximum impact across digital platforms.

SEO and Social Media

Ever thought about how your images show up in search results? That's where SEO for visuals comes in. Adding alt text (a simple description of the image) not only helps with accessibility but also boosts your search rankings. Pair that with captions and keywords; you've got visuals that work double duty—looking great and drawing traffic.

Social media platforms have their quirks, so tailor your visuals to fit. On Instagram, bold, colourful images reign supreme, while LinkedIn favours sleek, professional visuals. Want to catch your attention? Keep videos short, sharp, and engaging. And don't forget stories—they're perfect for giving quick, behind-the-scenes peeks that humanize your brand.

Mobile Optimization

Let's be real: most people scroll through their phones, not desktops. Your images and videos need to look amazing on smaller screens. That means high resolution, fast load times, and perfectly fit dimensions. If your visuals are clunky on mobile, you'll lose viewers faster than you can say "corporate housing."

Visual Content for Corporate Portals and Email Campaigns

When you're targeting B2B clients, your visuals need to strike a balance between creativity and professionalism. Corporate portals benefit from clean, on-brand visuals that make navigating your offerings a breeze.

Emails, on the other hand, are a goldmine for engagement. Studies show that adding eye-catching visuals can increase click-through rates by up to 65%. Just keep them polished and purposeful—think sharp images of amenities or quick GIFs showcasing a unique feature. The goal is to catch the recipient's eye without overwhelming them.

Challenges and Solutions in Creating Stunning Visual Content

Let's face it—creating amazing visuals isn't always easy. Here are a few common hurdles and how to tackle them.

Budget Constraints

Not everyone can hire a top-tier creative team, and that's okay. Affordable tools like Canva and Adobe Express let you design professional-looking content on a shoestring budget. For example, Adobe Express offers a free video background remover with a modern, professional look that can help you create polished visuals without breaking the bank. You can also repurpose existing visuals—update them with fresh captions, filters, or graphics to make them feel brand new.

Balancing Professional and Relatable Content

Corporate audiences appreciate polished visuals but want to see something they can connect with. Mix high-quality professional photos with relatable, user-generated content. A shot of a happy guest working at a chic desk, for example, feels both real and aspirational.

Keeping Up with Trends

Visual trends change fast, but you don't have to follow every single one. Keep an eye on what's popular in your industry—like interactive virtual tours or minimalist designs—and adapt what makes sense for your brand. Staying updated keeps your marketing fresh without feeling forced.

Conclusion

Visual content is your best ally in corporate accommodation marketing in a world where first impressions are made in seconds. It's more than just pictures—it's about telling a story, building trust, and standing out in a crowded market.

Investing in high-quality visuals isn't just a nice-to-have; it's a must. From professional photos and virtual tours to mobile-friendly images and SEO-optimized content, visuals are the backbone of a strong marketing strategy.

So, what's your next step? Take a closer look at your content and explore ways to make it more visually engaging. Whether upgrading your photography, diving into user-generated content, or experimenting with new tools, every effort counts. Start today and watch your marketing reach new heights!

For inspiration on showcasing local attractions in your marketing visuals, check out the Perth Institute of Contemporary Arts, a stunning venue that blends art, culture, and contemporary design.